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Signal
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The Problem & Brief

NorthFace noticed that its audience and customers are highly male dominant. 

  • Inspire the next generation of female explorers in the outdoors

  • Equip them with innovative products built for their needs

  • Enable them through powerful brand platforms that support their journey with exploration

The Solution

We transformed a whole mountain create a safe solo-hiking experience.

Path
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Map
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MY ROLE: Art Direction

In partnership with Lauren Flaumenhaft

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