(hover over me)
People ALREADY buy all the ingredients that makes the 100% real Whopper in their weekly grocery shopping.
While working on this project, my friend sent me this text. Yes, she would get a free whopper if she followed the steps and if the campaign was real.
The Outcome
The project was well-received by creatives at DAVID and selected as top 3 in actually having the potential to be shown to Burger King's Marketing department. The campaign was focused on the strategy more than the design as the point was to think differently.
During quarantine, BK France created a campaign that is similar but different to our campaign. This was great news since it showed me and my partner that we are walking on the right path!
PARTNERED WITH JINGRONG TONG
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Both of our responsibilities were the same for the project. We brainstormed many ideas before settling on this and once we did, the development, executions and presentations followed.